VW confirms it will rebrand US unit as ‘Voltswagen’

Volkswagen voltswagen

WASHINGTON: German automaker Volkswagen’s US unit confirmed Tuesday it will rename its US operations as “Voltswagen of America” as it shifts its focus to electric vehicles.

The revised name takes effect in May and the announcement came after several outlets on Monday reported on a draft release mistakenly posted on the automaker’s US website.

“We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” said Scott Keogh, president and CEO of Voltswagen of America in a statement.

The German automaker has committed to sell one million EVs worldwide by 2025.

The traditional VW Dark Blue color logo will remain for gas-powered vehicles and it will use a new light blue logo for electric vehicles. The company will use “Voltswagen” as an exterior badge on all EV models and gas vehicles will only have the VW emblem.

The name change will not impact other VW brands like Audi, Porsche or Bentley.

VW says new exterior and interior signs will soon appear on all U.S. properties and dealerships.

Volkswagen in 2015 admitted using illegal software to rig diesel engine tests in the United States, sparking Germany’s biggest corporate crisis and costing the carmaker more than 32 billion euros ($38 billion) in fines, refits and legal costs.

The German automaker, which has operated in the United States since 1955, said on Twitter: “We know, 66, is a unusual age to change your name, but we’ve always been young at heart.”

The world’s second-largest carmaker expects to double electric vehicle deliveries and boost profits for its core brand this year after stepping up its switch to fully electric vehicles.

The Volkswagen brand aims to invest 16 billion euros ($19 billion) in electrification and digitalisation by 2025.

The post VW confirms it will rebrand US unit as ‘Voltswagen’ appeared first on ARY NEWS.



from Business – ARY NEWS https://ift.tt/3ukFJYL

Comments

Post a Comment

Popular posts from this blog

74% of improvement works completed in three stations of Dubai Metro Red Line

Image
The Roads and Transport Authority (RTA) has completed 74% of a project to improve the entry points of three stations on the Dubai Metro Red Line namely the Dubai Internet City Station, Dubai Marina Station and the UAE Exchange Station. The selection of these stations was based on several criteria including the ridership, the number of users from People of Determination, the population density of the area, the geographical distribution of the surrounding areas, and the number of intermodal mobility journeys. The project aims to increase the capacity of stations to improve customers experience and improve the entry/exit points of stations to cater to the requirements of supply and demand in the area. The project will also contribute to transforming Dubai into a friendly city for people of determination and enhancing the connectivity with the metro stations. These improvements, which are funded by partners, will augment RTA’s revenues by creating additional space for commercial use. T
Read more

KE issues clarification on power tariff hike request

KARACHI: Karachi-Electric (KE) has clarified that it has requested the NEPRA for a tariff hike, which will have Rs0.49/kWh average impact of Fuel Cost Adjustment (FCA) of 6 months.  The KE spokesperson further clarifies, “the request made to NEPRA is in line with the mechanism given in KE’s Multi-Year Tariff whereby changes in fuel prices, generation and power purchase mix are passed through to customers along with certain annual adjustments.” “The major impact in monthly Fuel Cost Adjustment is due to increase in global prices of furnace oil, and RLNG. In line with KE’s request, NEPRA has scheduled a public hearing to allow Monthly Fuel Cost Adjustments (FCA) for the months of January 2021 to June 2021, and Quarterly power tariff variation for March 2021. Subject to the NEPRA Authority’s approval, the actual overall average impact of requests will be only PKR 0.49/kWh,” the spokesperson further added. The KE Spokesperson further adds, “similarly, the quarterly tariff variations inc
Read more

Govt committed to build strategic reserves of essential commodities: Tarin

ISLAMABAD: Federal Minister for Finance and Revenue Shaukat Tarin has presided over the meeting of the National Price Monitoring Committee (NPMC) held at the Finance Division, ARY News reported on Monday. Secretary Finance briefed the meeting about the slight uptick in weekly SPI, which increased by 0.03 per cent during the week under review. Prices of 06 items witnessed a decline and 22 remained stable. The committee also reviewed the monthly inflation trend and noted that the CPI, which is 8.4% for July 2021 has declined by 1.3% as compared to the last month i.e. 9.7% in June 2021. The National Price Monitoring Committee also reviewed the prices of wheat, sugar, pulses, chicken and other essential food items in the country. The Secretary Ministry of National Food Security and Research updated the committee about the wheat procurement process and apprised that an order for the purchase of 220,000 tons of wheat has already been placed. While taking stock of the situation, the NPMC
Read more